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Samba TV is unique in its ability to identify viewing behavior and provide insights that more easily demonstrate ad engagement and reach for advertisers, across TVs, smartphones, tablets and PCs. The company is also the leader in Talent & Rights management and has a robust 3rd party video ad server. Extreme Reach is the market leader in the distribution of TV ads and has over 5,000 advertiser and agency commercials uploaded into its cloud platform on a daily basis. The partner agreement formalizes the relationship between the two companies who have been working together on shared clients for some time. Our mutual clients can make data-driven decisions to optimize inventory, vendors and creatives for all of their campaigns." “And now we have a systematic approach to connect our viewership data and audience attributes with every single spot. “Most of the world’s leading brands use Extreme Reach to manage and deliver their TV spots," said Ashwin Navin, CEO and co-founder of Samba TV. “We are eager to see our customers utilize our platform to share their video assets with partners in a controlled, talent and rights compliant manner that brings a new and much needed level of efficiency to TV and video advertising.” “Partnering with Samba TV allows our clients to get more advanced commercial monitoring and analytics, while simplifying the process for those that already use both platforms,” said John Roland, Extreme Reach CEO. The Video Asset API is also key to supporting Programmatic TV as it becomes more prevalent in the industry.
#QUE ES SAMBA INTERACTIVE TV MANUAL#
Connecting the two platforms with permissions-based access will enable advertisers to see their campaign assets in connection with their analytics, in either platform, without manual data entry. Samba TV, will use the Extreme Reach Video Asset API to access advertisers’ commercials at scale and in real-time, eliminating several manual steps in the advertising workflow and ensuring more accuracy in reporting for every advertising asset.
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Samba TV will have access to Extreme Reach’s new Video Asset API, streamlining their creative workflow and connecting ad content with deeper analytics. Extreme Reach, the enterprise cloud platform that powers the start-to-finish workflow for brand TV and Video ads, announced today a partnership with Samba TV, the leading provider of real-time TV audiences and media analytics.